Just Consulting Ltd started working with the Specialist Medical Clinic in May 2012. SMC as they are referred to are a predominant and established private medical clinic here in Gibraltar.
Located on the first floor of the ICC (International Commerce Centre) in Gibraltar means that they do not receive as much footfall as they would if they were in the Main Street. However, their vision to brand and market their product online makes them the leader in their market.
When we first met with them, they were interested in creating a new online web presence, as their existing site was starting to look tired and not give the image of what the wide range of services that they really offer. The first thing we arranged was to go through an extensive brief as to what they wanted to have on their site. The content that they wanted to showcase gave us a great feel for the system that we felt would deliver their product with justice.
From there we moved on to the usual colour schemes and design touches to help create their vision. Ultimately, everyone has an idea of what they want their site to look like.
Developing their site and working with them has been great and the site is set to launch shortly, with a full list of all their services and their consultants who specialise in pretty much everything.
We have also since developed their Facebook page, having helped to increase the number of likes, interactions and reach. Their advertising campaign has been a great driving force and with over 200% increase in performance, we can say it has been a huge success so far.